Speed blog: site update

Hey ya’ll!

So once again I’ve been neglecting my blog. I think, ultimately, I would prefer to focus my marketing/sales/business topics on the Outspoken Media blog, and start to refocus my site into more local/eating/health/personal related topics, with a smattering of MBA related posts. I know, lame right?

The good news: I’ll still be talking about business topics. The bad news: There is none! Head over to Outspoken Media to hear more from me about business, sales and internet marketing topics. If you’re still around for the ride, stay tuned! There’s more to come.

A case for the MBA

I’ve got a bone to pick with the business world. You may or may not know this, but I am part of an oft-slandered group. We’re not protected under labor laws. We’ve never held a rally to demand fair and equal treatment. And, lately, we are talked about like second class citizens because of the lifestyle we choose to live.

I am a graduate student pursuing a Masters of Business Administration degree, and I’m damn proud of it.

Post-Apocalypse marketing tips from Harold Camping

The End is Nigh-ishIf you’re reading this right now, one of two things happened:

  1. You and I were not among the chosen ones taken in the Rapture as predicted by Harold Camping and his band of merry maniacs
  2. The Rapture did not actually happen, and we’re all stuck here on lame old Earth until we die of cancer, car crashes or natural causes

But hey, who knows, the day is young, right? Although he’s been waffling about the exact time and way the world will end, Camping said the fun would begin 6pm EST, about 4 hours from now. Wait, hold on a moment. How do I know that? Why did I, and the rest of the media, care so much about one guy who falsely predicted the end of the world 17 years ago? As in all cases of failure, there is a lesson here, specifically for marketers. While Mr. Camping may be out of his mind, your brand can learn a thing or two from his attention grabbing marketing tactics.

Speed blog: Who am “I”?

So, writing a blog post about writing blog posts, then suddenly ceasing to write blog posts doesn’t look too good, does it? I have a good excuse, though (well, an okay excuse.) I’ve been in the midst of wrapping up this semester for my MBA program, writing bits and pieces of drafts for future posts from time to time. So the good news is there is more coming down the pike. Also, working on my MBA has given me some time to think about some important topics, such as:

  • Why am I torturing myself like this?
  • Who am I?
  • What kind of value do I plan to bring to the workplace?
  • Am I an entrepreneur, and what qualities make an entrepreneur great?
  • What does it mean to “enjoy life”?

Can being on a content regimen kill creativity?

empty audience

Image: Apple's Eyes Studio / FreeDigitalPhotos.net

I’m fairly new to this whole blog thing, but I’m getting the picture that creating content is tough work. Imagine writing a mini research paper every time you decide to post a blog. You start with a great topic that you think will add value to your readers’ experience. It may take you a few hours (or more than a day), but you gather some credible sources to link to, draft and proof read your work and finally click “publish.” Now imagine that after all your effort, nobody reads or comments on the product of all your hard work. In the end, you put on a great performance for an absent audience.

I have tremendous respect for those that choose to put themselves through this painful process for a living. It requires the type of endurance and perseverance that only marathon runners possess. For the rest of us hobby-bloggers it can become too frustrating, and many of us end up tossing our sites into the black hole of inactive blogs.